Copywriter

Job Title: Copywriter
Sub-team: Copy
Reports to: Content Lead
Location: Lagos (Hybrid)
Industry: Public Relations & Marketing Communications

 

Responsibilities:

Content Creation:

  • Develop high-quality, persuasive, and original copy for various platforms including websites, social media, press releases, email campaigns, advertisements, and more.
  • Write clear, concise, and engaging content that adheres to the company's tone and style guidelines.

Campaign Development:

  • Collaborate with the marketing and PR teams to create content strategies and integrated marketing campaigns.
  • Conceptualize and execute creative ideas for marketing and promotional campaigns.

Editing and Proofreading:

  • Review and edit content created by junior copywriters and other team members to ensure consistency, accuracy, and quality.
  • Ensure all written materials are error-free and meet the highest standards of quality.

Brand Voice and Messaging:

  • Maintain and evolve the brand’s voice and messaging across all communications.
  • Ensure all content aligns with the company’s branding and messaging guidelines.

Research and Analysis:

  • Conduct thorough research to ensure content accuracy and relevance.
  • Stay updated on industry trends, competitor activities, and audience preferences.

Client Interaction:

  • Interact with clients to understand their needs and translate them into effective copy. Present and pitch ideas to clients and stakeholders.

Performance Tracking:

  • Monitor and analyze the performance of content and campaigns.
  • Use insights and analytics to optimize and improve future content.

Compliance and Legal:

  • Ensure all content complies with legal requirements and industry standards.
  • Address and resolve any copyright or plagiarism issues.

 

Qualification:

  • Bachelor's degree in English, Communications, Marketing, Journalism, or a related field.
  • Proven experience as a Copywriter or in a similar role.
  • Exceptional writing, editing, and proofreading skills.
  • Ability to manage multiple projects and meet tight deadlines.
  • Creative thinker with excellent communication and presentation skills.
  • Knowledge of industry trends and emerging media platforms.
  • Strong attention to detail and organizational skills.
  • Ability to work collaboratively in a fast-paced environment.
  • Experience in the Media and PR industry.
  • A portfolio showcasing a range of writing styles and content types.
  • Strong experience with social media platforms and digital marketing strategies.
  • Strong strategic thinking and problem-solving skills.

 

How to Apply:

The position has been filled.

Apply Here