Reaching huge and targeted audiences through the publication, programming and placements of your brand’s deliverables that matter most to your customers are the primary goals of media buying companies in Nigeria. It is a symbiotic relationship every organisation or business needs and cannot do without. However, it is crucial first to define your target audience and know what platforms will be best in capturing their attention. Once that aspect is finalised, you can then reach out to that media buying company and talk to them about utilising the following mediums:
- Print Media Buying: Although the world is fast becoming a digital one, ink and paper advertising still offers significant value to advertisers. Print media buying offers a convenience, immediacy and physical appeal that makes it an effective channel for your message.
- TV Media Buying: This type of media buying leverages on broadcasts, cables, on-demand programming and subscription services to advertise anytime and anywhere. It is not as limiting as print media because it can be seen as many times and by as many people. A good media buying company in Nigeria will filter viewers according to a host of criteria particular to your brand.
- Radio Media Buying: Radio, unlike television media buying, is unique because it offers you a massive audience as well as a complex and changing pricing system. While all advertising creatives might work on any television channel, the same cannot be said for Radio, and a media buying company worth your money knows this.
- Outdoor Media Buying: This type of media buying includes an array of opportunities. They include billboards, fly banners, roll-up banners placed in specific areas and any other advertising piece found outdoor that help you achieve efficient spending with targeted and timely tactics.
- Web/Online Media Buying: With the online media buying platforms, the world is at your fingertip. Through this, you get to persuade and inform your targets home and abroad using search engines, web copies, social media, and internet banners. To properly execute your message strategy, you need an excellent media buying company in Nigeria to know what websites have the most traffic, track your ad analytics and covert ads to sales for your company. Web or online media buying helps you optimise your online marketing efforts through data and tested online marketing insights, ideas, strategies and dominate the market.
A combination of two or more of these media buying types is a sure guarantee to get your brand to where you want it to be – in the hands, hearts, and minds of millions of Nigerians.
