Red Media Africa Chief Executive Officer, Alexander Yangs spoke at Creativity Week 2018 on Friday, March 23 at the Muson Centre, Onikan, Lagos.
He spoke on the topic “Communication as a tool for Re-engineering Society,” while speaking, he discussed the importance of communication and communication as a tool used to influence, persuade, dissuade, create perceptions, keep people in check, create new realities, organize uprisings, kickstart revolutions and also drive sustainable change and development.
The week-long seminars is the pre-Cannes Lions Festival programme of CHINI Productions, Cannes Lions Official Festival Representative with the objective to present top regional creative communicators with the platform to set the tone for the industry, to reflect, to rally and to inspire.
